The tale of Wak Noer's® Loewak began in 1773. Wak Noer, an immigrant from East Java, settled down as a coffee farmer in a North Sumatran village. Wak Noer discovered a breed of wild civets that ate coffee cherries near his farm. Upon observation, he found these civets having the natural ability to selectively eat only the ripest and the juiciest cherries. Furthermore; he discovered that their excrement contained intact coffee beans. He collected and cleansed the excrement and later brought the coffee beans to be roasted. The result was unlike any other coffee. Though very full-bodied, the coffee was less acidic and very aromatic with chocolate and caramel flavored aftertaste.

Wak Noer's® traded this discovery with the Dutch colony in Indonesia and this was how this type of coffee beans was initially introduced to the world. The globally known "kopi luwak?" is a literal translation from Javanese which means "coffee of wild civet."

It is only generations later, Noer Susanto, decided to rebuild the legend that his ancestor has inherited to reintroduce to the world, "Wak Noer's® Loewak".

*Characters involved in this story are fictional.